The company puts emphasis on the ultra-casual travel experience. Passengers tired of the buffet meals can alternatively try the la carte restaurants pampering with high-quality gourmet cuisine and an elegant atmosphere. Being without MDRs (main dining rooms), the ship's buffet is the conceptual substitute. dining is entirely open-seating and takes place in two or three complementary self-service restaurants. They tend to be young and active, as AIDA's seagoing 'club resorts' offer many amenities and facilities attracting younger vacationers. German is the language that is the primary spoken on all AIDA boats, because most pf the company's customers are German-speaking (germans, Swiss, Austrians). AIDA ships cater to German-speaking cruisers and are renowned for their casual service and youthful style. By initiating the 'Green Cruising' concept, AIDA became the world's first cruise company to operate a new generation of LNG-powered ships using 100% LNG (liquefied natural gas), thus eliminating emissions of sulfur oxides and soot particles.Ĭurrently, AIDA has its own executive team. The company's current President is Felix Eichhorn.ĪIDA Cruises continued its long-standing partnership with the shipbuilder Meyer Werft ( Papenburg Germany) and ordered two new large-sized vessels (AIDAnova 2019, AIDAcosma 2021), each with 2500 staterooms and max pax capacity 5200.Īs a pioneer in the ship cruising industry, AIDA also sets an example for environmental protection through its revolutionary design.

AIDA was the first to offer year-round cruises leaving from Germany. On J( AIDAcara's birthday), AIDA celebrated the company's 20th anniversary.

After 2003's company merger of Carnival Corporation and P&O Princess (forming Carnival Corporation), AIDA's executive control was transferred to Costa Group (responsible for Carnival Group's European brands). In 2000, AIDA Kreuzfahrten was purchased by 'P&O Princess Cruises'. Founded originally as Deutsche Seereederei, in the 1960s the company entered the cruise industry. AIDA Cruises () is a German cruise line brand, British-American owned and based in Rostock Germany.

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